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What does an explainer video cost?
Choose your preferred style, length and services. The cost calculator uses your selections to create an accurate price estimate for your explainer video production. You can then download your non-binding PDF quote directly.
Explainer film costs at a glance
How much does an explainer film cost? The price of a professional explainer video depends primarily on two factors: the length of the film and the chosen style. A simple whiteboard explainer film is significantly more affordable than a richly detailed 2D animation with elaborate character animation. The table below shows the base prices of our explainer film production, from a compact 30-second clip for social media to an in-depth 4-minute explainer video.
| Style | 30 sec. | 1 min. | 2 min. | 3 min. | 4 min. |
|---|---|---|---|---|---|
| Whiteboard | €1,300 | €2,200 | €3,500 | €5,100 | €6,200 |
| 2D Motion Design | €2,600 | €4,600 | €6,600 | €8,300 | €10,000 |
| AI/Keyframe Hybrid | €2,900 | €4,900 | €7,000 | €8,900 | €10,700 |
| 2D Animation detailed | €3,600 | €6,300 | €9,150 | €11,700 | €14,250 |
| Animation very detailed | €4,700 | €7,900 | €11,200 | €13,600 | €17,200 |
Why do the costs vary so much? The more detailed the illustration and animation, the more production time goes into every second of film. Whiteboard drawings are comparatively quick to create, while a highly detailed animation requires custom illustrations, character design and complex movement. The new AI/keyframe hybrid style also affects the price: hand-drawn characters and backgrounds are animated with AI support. That saves production time and makes a premium look more affordable.
Depending on your needs, services such as a professional voice-over, script, storyboard, background music, sound design, subtitles, additional language versions or extra output formats can be added. Two correction rounds and the 16:9 standard format are included with every explainer video. The cost calculator above works out the exact price for your combination in just a few clicks, including a non-binding PDF quote.
Frequently Asked Questions
about Explainer Videos
An explainer video is a strong fit when you need to communicate a complex product, service or process quickly and clearly. It works especially well on landing-pages, in sales, recruiting, onboarding and video-marketing, where clear messaging can improve understanding and conversion.
Yes. In addition to explainer-video production, we also create other Motion-Design formats such as brand-films, trade-fair films, SaaS explainers, learning-videos and social-media videos. The right format depends on your message, audience and use case.
Common styles include 2D-animation, Motion-Design, whiteboard-animation, 3D-animation and mixed formats combining live-action with animation. The right style depends on your topic, budget, brand and communication goals.
Our explainer-video production follows a clear process: briefing, concept, script, storyboard, illustration, animation, voice-over and final polish. This structured workflow helps align message, style and timing from start to finish.
Explainer-video costs depend mainly on length, style, illustration detail, animation complexity and voice-over. Professional productions often fall into the lower to mid four-figure range. For a quick estimate, you can use our explainer video cost configurator.
In most cases, the ideal length is between 60 and 120 seconds. For social-media or shorter campaigns, 30 to 60 seconds can be enough. More complex topics may need more time, but shorter is usually more effective.
Your Partner for Explainer Videos
and Motion Design
Working in an interdisciplinary and well-connected way, we deliver projects in animation, motion, and interactive media. For clients from culture, media, and publishing, as well as for national and international design agencies, we create professional productions ranging from concise explainer videos to complex, multi-stage communication projects. Our work is based on many years of agency experience, well-established production processes, and close collaboration with specialized partners and experts.
Beyond Explainer Videos
From animation and illustration to web design and digital advertising, we combine design, motion and technology to create cohesive communication solutions.
Clients & Project Partners
For many years, we have partnered with companies, institutions, and agencies to develop sophisticated projects in animation, motion design, and visual communication.
Professional, detail-oriented, and strongly customer-focused. Claus has a remarkable ability to turn his clients’ ideas into outstanding results for international use. Working with him is highly recommended both professionally and personally.
