For the novel Love Wanted by Jesse Q. Sutanto, we developed an animated social media book trailer with a playful video game aesthetic.
Inspired by character selection menus from classic fighting games, the protagonist’s various relatives are presented as playable characters, complete with strengths, weaknesses, and special abilities. This approach translates the novel’s eccentric family dynamics and dark humor into a tongue-in-cheek visual concept.
The result is an entertaining and attention-grabbing social media trailer that concisely conveys the story, tone, and characters of the book in a highly recognizable and playful way.