Studio for explainer videos, motion design and interactive media in Berlin.

Illustration für den Tourismusverband Brandenburg, Intellektuelle Kulturliebhaber
Genussorientierte Natururlauber Zielgruppenillustration Reiseland Brandenburg
Zielgruppenillustration Reiseland Brandenburg: Die gesellige Familie
Zielgruppenillustration Reiseland Brandenburg: Qualitätsbewusste Entschleuniger

Target group illustrations for Brandenburg as a travel destination

  • Service: Illustration
  • Client: Brandenburg Tourism Marketing
  • Commissioned by: Runze & Casper
  • Style: Detailed, colorful

A series of vivid illustrations was created for training purposes within Brandenburg’s tourism sector and for use on the official tourism website reiseland-brandenburg.de.

The goal was to visually define different types of travelers in a way that makes their key characteristics recognizable at a glance. Attributes such as age group, preferred leisure activities, and favored types of accommodation are clearly reflected, resulting in memorable and easily distinguishable travel profiles.

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