Studio for explainer videos, motion design and interactive media in Berlin

Explainer Videos for Education,
Science and B2B Communication

Explainer Video Calculator

From academia and research to public and corporate communication:
we create explainer videos that make complex topics clear and memorable.

Discuss your project

How Institutions and Businesses
Use Explainer Videos

Education & Academiation: Communicating learning formats, degree programs and teaching in a visual way.

Vorschaubild einer Studierenden mit Kind

Designing digital teaching: Insights into the teaching practice at BASA-online

Explainer Video, Illustration, Z-Education

Vorschaubild für den Erklärfilm: Gendersensible Sprache

Language makes visible: Explainer video on gender-sensitive writing

Explainer Video, Illustration, Z-Education

Preview für den Erklärfilm BASA-online Online-Studiengang

7 good reasons to study part-time at BASA-online

Explainer Video, Z-Education

Erklärfilm: E-Learning im Live-Classroom im BASA-online Studiengang

Virtual seminar room for online courses

E-Learning, Explainer Video, Z-Education

Science & Innovation: Explaining research, technologies and complex relationships in a clear and accessible way.

Vorschaubild für ein interaktives Exponat mit three.js für eine Sonderausstellung der experimenta

Interactive planetary animation for the experimenta exhibition

Interactive Animation, Interactive Design, UI / UX, Z-Innovation

Erklärfilm über die Herpesinfektion und was dagegen hilft

Herpes simplex virus explained in detail in an e-learning film

Animation, E-Learning, Z-Innovation

3D Animation und Motion Design für KNX Awards 2020

KNX Online Award Ceremony 2020

3D, Trade Show Video, Z-Innovation

Vorschaubild für ein Motion-Graphics-Projekt für CargoBeamer

Animated infographics for freight transport: CargoBeamer

Info Graphic, Motion Design, Z-Innovation

Society & Sustainability: Communicating topics of public relevance with clarity and impact.

Vorschaubild für einen Erklärfilm über schnelles Internet mit Glasfaseranschluss

DNS:NET: Copper vs. fiber optics in everyday internet use

Animation, Z-Society

animierter Erklärfilm über den Klimaschutz im Verkehr und die Energiewende. Vektorstil im Flat-Look

New paths for sustainable mobility: Climate protection on the road

Animation, Explainer Video, Z-Society

Vorschau-Illustration eines Eisvogels für den Erklärfilm: Europäische Wasserrahmenrichtlinie erklärt

The European Water Framework Directive simply explained

Explainer Video, Illustration, Z-Society

Illustrationen und Animation für handgezeichneten Erklärfilm im Whiteboard-Look für den Immobilienentwickler TBI

Living in a solar townhouse: A hand-drawn explainer video

Explainer Video, Illustration, Z-Society

How much does an explainer video cost? Get an instant estimate with just a few details.

Frequently Asked Questions
about Explainer Videos

When does an explainer video make sense?

An explainer video is ideal whenever a product, service, or process needs explanation and complex information should be communicated clearly in a short amount of time. They are especially useful for simplifying complex topics, visualizing workflows, or introducing new offerings.

Typical use cases include company websites, landing pages, sales presentations, social media, onboarding, and internal communication. Explainer videos help audiences grasp information faster and increase attention and engagement.

Another key advantage is reusability. Once produced, an explainer video can be used across multiple channels over a long period of time, supporting both marketing and communication efforts and creating long-term value beyond a single campaign.

Explainer video vs. product video – what’s the difference?

An explainer video focuses on explaining a concept, process, or idea in a clear and easy-to-understand way. It is especially useful when topics are complex, abstract, or new and need to be communicated quickly and clearly.

A product video, on the other hand, highlights a specific product and its features. The focus is usually on functionality, benefits, and visual presentation, often supporting marketing or sales efforts.
In short, explainer videos answer the question “How does it work?”, while product videos focus on “What does it offer?”. In many cases, both formats can complement each other effectively.

What explainer video styles are available?

Depending on the target audience, topic, and desired tone, different styles can be used and also combined:

Whiteboard animation
A drawn story unfolds in front of the viewer, usually on a white background. Simple and charming.

2D animation
Flat, minimalist illustrations that convey content clearly and cost-effectively.

3D animation
Ideal for technical or realistic visualizations such as machines, products, or simulations.

Motion graphics
A dynamic mix of text, shapes, and graphics for modern, clean explanations.

Live action with animated elements
Real footage enhanced with animation, combining human presence with visual clarity.

Stop motion
Handcrafted and detailed, using physical objects to create a distinctive look.

Comic or cartoon style
Playful and creative, well suited for emotional or light-hearted topics.

How does the production of an explainer video work?

The production follows a clearly structured process, from initial consultation and concept development to design and final animation. Throughout the project, there are defined feedback stages so content and style can be developed collaboratively.

The exact workflow depends on the scope and requirements of the project and is discussed transparently at the beginning. A detailed overview of our production process can be found on our services page.

Does video marketing improve SEO rankings?

Yes. Videos often rank well in search engine results, especially when published on platforms like YouTube, which is one of the world’s largest search engines.

Longer time on site: Videos keep visitors engaged longer, signaling relevance to search engines.
Better user experience: Videos explain complex topics in an accessible and engaging way.
Social sharing: Videos are shared more frequently, increasing traffic and visibility.
Backlinks and organic reach: High-quality videos are more likely to attract backlinks from other websites.

How much does an explainer video cost?

The cost of an explainer video mainly depends on its length, visual style, level of detail, and animation complexity.

Additional factors include:
Music or custom sound design
Voice-over narration
Existing scripts, storyboards, or concepts
Intended use, such as online platforms or broadcast
In practice, professional animated explainer videos usually fall into the lower to mid four-figure range, though more complex productions may cost more.

For an initial estimate, you can use our explainer video cost configurator.

What is the ideal length for an explainer video?

Most explainer videos work best between 60 and 120 seconds. Shorter videos tend to perform better and keep viewers’ attention.

Up to 60 seconds: Ideal for social media or simple messages
90 to 120 seconds: Suitable for more complex topics
3 minutes or longer: Only recommended in special cases, such as in-depth tutorials

In most cases, less is more. A concise video increases the likelihood that viewers will watch until the end and remember the message.

Voice-over or subtitles?

We offer both professional voice-over services and high-quality subtitles to ensure your content is accessible and engaging. You can choose from a selection of experienced voice-over artists.

What music options are available?

We create custom music or adapt existing tracks specifically for your explainer video. You will receive a curated selection from our extensive music library in advance. Subtle sound effects such as swooshes and pops provide the final polish to the sound design.

Profilbild Claus Ernst

Your Partner for Explainer Videos
and Motion Design

Working in an interdisciplinary and well-connected way, we deliver projects in animation, motion, and interactive media. For clients from culture, media, and publishing, as well as for national and international design agencies, we create professional productions ranging from concise explainer videos to complex, multi-stage communication projects. Our work is based on many years of agency experience, well-established production processes, and close collaboration with specialized partners and experts.

Interested in working together?
We would be happy to discuss your project in a personal conversation.

Discuss your project

Additional Services

Animation and Motion Design

Production of hand-drawn or animated explainer videos, e-learning videos, book trailers, trade fair films, digital out-of-home advertising (DOOH), casual games, and brand films.

Illustration and Graphic Design

Design of corporate identities for print and web, as well as illustrations for mascots, infographics, exhibition displays, magazine covers, posters, and more.

Web / Interactive (UI/UX)

Website design and development, app and game design, landing pages, interactive exhibits, and infographics using GSAP/GreenSock, three.js, PixiJS, Planck, and more.

HTML5 Banners

Concept development and production of HTML5 banners using modern web technologies, as well as advertising assets for social media.

Clients & Project Partners

For many years, we have partnered with companies, institutions, and agencies to develop sophisticated projects in animation, motion design, and visual communication.

„Professional, detail-oriented, and strongly customer-focused. Claus has a remarkable ability to turn his clients’ ideas into outstanding results for international use. Working with him is highly recommended both professionally and personally."

Christian Stahn – Marketing Executive, KNX Association

„Claus Ernst exceeded my expectations. Thank you for the great explainer video, perfectly aligned with our corporate design. The personal support and the professional handling from our initial meeting to the final project were fantastic."

Stefan Hermann – Founder, StartHardware

„We would like to thank you once again for delivering the explainer video so spontaneously, in such a short time, and with such high quality and reliability. We are already looking forward to working with you again in the future."

Anneleen Van Uffelen – Founder, aigner und österreicher OG

How much does an explainer video cost?
Find out instantly with our configurator.