- Service: Illustration, character design
- Style: Playful, corporate, character-driven
- Client: IKK BB
- Comissioned by: OMNIS Werbeagentur
A series of mascot illustrations was created for the Brandenburg and Berlin health insurance fund IKK BB, featuring their energetic fox character Kikki.
The brief called for a friendly, character-driven visual style inspired by classic animation aesthetics, while strictly adhering to the corporate colors of IKK BB. The mascot was designed as a scalable vector illustration, allowing for flexible use across the company’s website as well as large-format print and digital advertising.
Based on the illustrated character, the advertising agency also commissioned a life-size costume for outdoor events and promotional appearances.